Mommy blogger confesses that most of her stuff is ‘fake nonsense’ and the mommy blogging industry is ‘b——t’. I’ve often wondered about that–not just about mommy blogging, but about blogging in general. I’ve read stories by bloggers who claim to get on average 100,000 hits a month, and the number of comments and likes seems to bear that out. But then when I look at their blogs I don’t see any real content and the blogger him/herself isn’t well-known and doesn’t even seem to have that much social influence. How can this be? Obviously, the blogger has engaged in some hanky-panky when it comes to SEO, and much of the blog traffic is illusory. This is one reason I stopped looking at the stats and decided to just simply post content that seemed valuable to me. It just doesn’t seem worthwhile to build something that is false.

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